Words by Jess Mackay
Rochelle Holdsworth; the writer, marketer and graphic designer behind freelance website Ghostblogger, is pioneering something you may not have even heard of before: a start-up business in the art of 'blogging'. She takes the time and hassle out of maintaining a business blog and supplies you with original, quality content that injects personality into the sometimes unforgiving realm of cyberspace.
And best of all, she’s one of the first graduates of StartUp Creative’s ‘What the Hell am I Doing?’ workshop.
We decided we needed to showcase the entrepreneur that not only sees the value in a ‘kick-ass’ blog, but can take your weakness for digital media and turn it into an online following who are just waiting to launch you into digital fame.
Ghostblogger is such an interesting idea and a unique field to specialise in – how did you get started?
I had just had my second beautiful baby and I was at a point where I wanted to be present for my family. Life seems to fly by so quickly, I wanted to inhale every moment and be there to experience every milestone.
I’ve always enjoyed writing so late last year when I was approached by a Gold Coast company to help them maintain their blog, it seemed like a natural progression.
How do you describe your work to people who have never heard of it before?
As a Ghostblogger I take the time and hassle out of maintaining a business blog. I supply you with quality, original blog content that is SEO optimised and will help you inject personality into your brand.
You obviously identified a ‘gap’ in the market; why do you think businesses need your services?
A blog allows you to connect with your customers, share your knowledge (which builds credibility) and drive traffic to your website so customers can get to know your business a little better.
As a business owner you’re so busy and it’s easy for things to fall through the cracks. Unfortunately, after speaking with many business owners, social media often gets pushed aside for the core elements of a business.
Is there one secret you can give away to running a successful blog?
If I were to give away one secret on running a successful blog it would be this: be consistent and write for your audience. Well that’s two, but you need to find out what your target market are interested in and write your blog posts accordingly. Also, for your blog to be successful you need to keep the content flowing, it’s a waste of time writing a blog post every so often.
You’re a recent graduate of StartUp Creative’s ‘What the Hell am I Doing?’ workshop; what kind of inspiration did you take from the course?
Before attending the ‘What the Hell am I Doing?’ workshop I was in a position where I had the ideas and the market research but needed that extra push to take Ghostblogger to the next level. At the workshop I was encouraged to take a good hard look at myself and the bones of my business idea.
Kaylene helped me develop a clear message that I wanted people to receive when they looked at Ghostblogger. She helped me hone my vision of Ghostblogger and gave me the direction and focus I needed to get started on my website and make my dream a reality. I definitely recommend it to anyone thinking of starting a business.
Your business isn’t just a flair for words, it’s also being able to get a blog noticed. How did you find out you could combine these two talents?
Writing original content is important, but you're right, there is more to writing a blog than just the words. To write a blog that gets noticed it's about linking it to your social media and building connects in your given industry.
What is the most unexpected challenge or hurdle you’ve overcome so far?
Probably just believing in my talent and having the courage to take this new direction in my life. I have always been an employee and it can be hard to get out of your comfort zone to take on something new. Saying that though, once I did it I felt like I could do anything.
Do you think we have more opportunities now online, than businesses or entrepreneurs would have ever had before?
100%. I have spoken with so many businesses lately that rely solely on social media for their advertising. I see it a lot with cafés and restaurants on the Gold Coast. They use social media to build up a following, then by the time they are open they have a stream of customers flowing through their doors.
What is your advice to people starting out who might be unsure whether to take the risk?
Embrace the change and see where it takes you.
What is the best part about working for yourself?
Being present for my family and controlling where I work and when I work.