‘Start your own business, it’s the best thing you’ll ever do!’
We’ve all heard the famous catchphrase before. What they fail to tell you is how freaking hard running a business actually is, especially for those creative minds amongst us.
Being an entrepreneur/freelancer is straight-up one of the hardest gigs in town. To the outside world it looks a lot like midweek beach hangs, #officegoals and creative freedom (all thanks to a crafty Instagram snap and a fabulous filter.) What’s really going on behind the scenes is a shambles of never ending to-do lists, figuring out how to build a website from scratch, chasing up unpaid invoices, scrolling through pinterest trying to find something to post on Insta, googling how to pay taxes, and juggling high maintenance clients. Relate?
For those of you who are completely overwhelmed at the sight of your endless list of shit to-do and are on the verge of taking the next full time office job you see advertised, here are a few simple tips to help you get back on track.
Allocate your time. The best way to go about getting shit done that you hate is to time block the hell out of it. Set aside time in your diary that you allocate to getting certain tasks done that you’ve been avoiding or putting off. That way it can’t drag on all day and there is a light at the end of the tunnel. A good way to motivate yourself into action is to make your working environment inspiring and reward yourself once you’ve finished. Hint: A good tasty meal to look forward to really gets me going.
Start a morning routine. If you jump out of bed and head straight for your working space you’re going to burn out in no time. Come up with an inspiring way to start your day that will give you energy, creative juice and focus. Be careful not to check your emails, answer phone calls or business related texts before you’ve filled yourself up first (so guilty.) My morning routine is usually a variety of exercise, meditation, coffee with friends or swim in the ocean.
Make time for creativity. Even if your job requires you to be creative, I challenge you to find time to be creative without an agenda. Perhaps you want to go to a pottery class, start cooking lessons or visit art galleries more often. If you’re not feeding your creative mind on a regular basis you will end up bored AF.
Say no to shit you hate. As a freelancer you get to decide what you do with your day. If you have work on your to-list that isn’t inspiring you, get rid of it. If you’ve already committed to it, take a moment to ask yourself “what is it about this task that I hate or I’m dreading?” Once you get to the bottom of it make a pact with yourself to not take on that kind of work anymore. You are the master of your fate, you are captain of your soul - take charge.
Outsource! I can’t recommend it enough. As a freelancer you literally can’t do it all. Sometimes it is a better use of your time to google an accountant in the area to do your tax rather than try to figure out how to do it yourself. Remember you’re a creative, you’re good at colour palettes, instagram pictures and crafting words - your brain isn’t wired for numbers, statistics and analysing - probably best to leave it to someone else.
BONUS TIP - Automate. Find the parts of your business that you could turn into a system and invest time in making it run like clockwork. It might be painful to start with but will clear up your schedule in the long run.
ARE YOU IN NEED OF SUPPORT TO HELP YOU GAIN CLARITY IN YOUR CREATIVE BUSINESS? ENQUIRE ABOUT A 1:1 BUSINESS COACHING SESSION WITH ME NOW AND I WILL HELP YOU GAIN PERSPECTIVE, MAKE CLEAR AND ATTAINABLE GOALS AND SYSTEMIZE YOUR BUSINESS FOR GROWTH .