I often get asked in coaching sessions about the importance, relevance, and purpose of a blog. It can be such a time consuming and painful thing to maintain, especially when you’re just starting out and you've got enough shit to do right?
But what a lot of people don't realise is that a blog plays a vital role in the relationship between you and your customer. Without a blog, you’re setting yourself up to work a lot harder than you need to and are missing out on vital opportunities to ‘woo’ your customer in your sleep.
Let me explain.
A blog is an opportunity for you to:
Showcase yourself as an expert
Provide valuable content to your audience that isn’t just sales
Show your audience that you understand them and their problems
Offer solutions for your audience's problems
Build trust with your audience by consistently turning up on a regular basis for them
You can achieve all of this by devoting 1-2 hours a week to your blog.
So here’s what you need to know about blogs.
Keep them short and sweet (300-600 words)
Make the titles catchy
Offer a solution or outcome to the blog (don’t waffle)
Be creative - not all blog posts need to be words
Mix up the style (Q&A, top tips, how to’s, free stuff, playlists, recipes, videos, podcasts, top 10 etc)
Here are a few people who are doing blogs well
Jasmine Dowling - nice and graphic, beautiful to look at, simple and clear
InBed Store - Consistently showcases beautiful homes of people around the globe
Smack Bang Designs - An inspiring mix of advice, free stuff, fun and showcasing their own work
Above anything else, create your own style based on what your strengths are, what your audience is looking for from you and what you enjoy doing most. Try not to overthink it, just start somewhere, learn along the way and be consistent.