Words by Mollie O’Sullivan
If you’ve walked through Pacific Fair on the Gold Coast lately you may have noticed - along with the many new brands - a sleek looking shopfront called Kit and Ace. If you haven’t yet stopped to go in, then you really don’t know what you’re missing out on, because Kit and Ace aren’t just a brand - they’re a community. Their brand philosophy, and they way they’ve created a retail space into something that’s unique and authentic made us want to talk to them, and so that’s what we did.
What sets Kit and Ace apart as a lifestyle brand?
Kit and Ace designs and develops technical apparel for people living what we call, “full-contact” lives. People who are on the go all day - from early meetings to dinner after work with friends - and need clothing that keeps up. They’re always moving and their clothing needs to look as good getting off the plane as when they leave the house in the morning.
Do Kit and Ace match the Gold Coast for lifestyle wear?
Kit and Ace is a West Coast company, made for busy, active people. Our brand ethos fits perfectly with the pace of life on the Gold Coast, which is swimming in entrepreneurial talent that still makes time to sweat.
Where did Kit and Ace originate? How did it start up?
Kit and Ace is a Canadian company founded in Vancouver in 2014 by Shannon and JJ Wilson, the wife and son of Lululemon founder Chip Wilson. Shannon and JJ were inspired by the lifestyle living in Sydney’s Bondi area and saw the need for luxurious yet technical apparel.
Kit and Ace really stand out in terms of a shopping experience, can you tell us about your stores?
Our showrooms offer an experience unique to the retail world. We partner with local artists and makers to create custom pieces featured in our spaces, we host events in-shop with musicians and thought leaders, and we even have complimentary sparkling water on tap.
As a brand you’re really community orientated, what are some of the events Kit and Ace put on?
Our showrooms serve as more than just retail spaces, they are community hubs where we bring people together and host events, speaker series, art shows and more. We host Supper Club as a way to connect locals and invite engaging conversation over a delicious meal. We have “Copper Hours,” where guests can enjoy a drink while learning about our latest products and we launch parties for the artists featured in our in-shop gallery space called The Wall. The intention of all these events is to connect us on an authentic level with the community around us.