Words by Jess Mackay
How did the Bake Co begin? Do you have a passion for the finer things in life or a background in hospitality or business?
The Bake Co was actually not intentional. My parents had their own business so I had to help run that and from there I really developed a business mentality. I have always loved sweets and grew up making Vietnamese traditional desserts for family parties. The two just kind of emerged together!
Who is your audience?
Predominately brides. Because of my product however, I’m lucky to not be restricted to a set audience. I do everything from “just because” to corporate promotional baked goods: basically if you love delicious, you’re my audience!
What is your brand motto?
Quality over quantity! (If you’ve eaten any of my products, you’ll know that sometimes 1 is just enough at a time!)
How have you instilled your own personalities into your business? What elements are solely your own?
My friends and family know that I’m all about taste! It’s really something that I’ve learned from my mum (she is an amazing cook). The recipes I use for my cupcakes and cakes are from years of experimenting with different products and techniques and something that I’m really proud of!
Where do you gather inspiration from and how to you keep your products fresh and original?
The same as most industries, it’s really difficult to find things that haven’t been done before. Whilst I do try to push the limits in terms of my own creativity, I try to really stand out and define myself by using the finest ingredients and using unique methods that I’ve adapted from watching my Mum cook all these years!
What kind of team do you work with and who do you prefer to do business with?
The team I work with is really my family and friends: they are the people who’ve helped to make The Bake Co what is it today! There are a lot of behind the scenes work in which they all help me with: from folding thousands of tiny boxes for chocolates to helping me head to the post office, they really make my dreams come true!
What do you pitch to people who have never heard of your company before?
Quality. This is the one thing that I have always believed in from day one and will always continue to preach.
What sort of qualities and elements do you strive to maintain within your marketing and your business?
I believe it’s more than just selling a product, and that my audience appreciates the honesty behind my company. It’s easier to feel like you know someone if you are experiencing everything with them, because behind every beautiful cake is a story.
Do you have a favourite product? A favourite collaboration or event you’ve hosted?
Can I be greedy and name two (haha)? My first favourite collaboration is with Bec from In Bloom Flower Delivery, This collaboration to me meant so much more than just a one off. I stumbled across In Bloom on Instagram and decided to reach out for a Mother’s Day collaboration and it went so well. In the process, Bec and I have become friends and it really shows that anything can happen on Instagram!
My second is when I was able to be part of a conference called “Run the World” hosted by The League of Extraordinary Women. The Bake Co supplied chocolates to VIP guests and also made a little gift pack for the 11 speakers. This still holds great significance to me as I am so humbled to have been able to have 11 truly inspirational, honest and strong female entrepreneurs eat my products.
What has been the biggest challenge as an entrepreneur that you’ve faced to date?
Finding that work-life balance - whatever that means. The time that you sacrifice to work and build your business means you have also sacrificed time with family and friends.
When was your first success and what was so important about reaching that milestone?
When I first started, my parents objected to my decision of starting my own business. I think it really came down to my parents see how hard it is to make it work and they wanted me to have the safe 9-5 job (which I still have).
Since then, I have worked really hard to show them that I am really passionate about my business and that it might not all go according to plan, but you get back up and start again. My parents now support The Bake Co 100% and I can’t thank them enough for that.
What is your future vision for the Bake Co – what do you hope to be doing in the next few years
Over the next few years I really hope to continue to work with other businesses in creating promotional material using bakes. I also want to develop a more product filled online store and to be known Australia wide!
What is your best advice for start-up businesses – what do you wish you had known about entrepreneurship from the very start?
Know who you are [and] what you want your business to be
Stay true to yourself
You can never know what will come your way being an entrepreneur, but if you know who you are, what your final goal is, and what your true passion is, then you can always overcome those challenges when they arrive!
To find out more about The Bake Co (and be tempted by their online store):