Words by Jess Mackay
It’s not often that Brisbane becomes the host of one of the largest creative entrepreneurial events held throughout Australia. It is even less often that we are able to see a line-up of international business innovators, such as those that were featured in QUT Creative Enterprise’s Creative3 conference from the 17th-18th of September.
The Creative3 event, now in its 6th year of operation, is designed to bring some of the best and brightest business mentors and emerging young entrepreneurs together to inspire and motivate a collection of Brisbane’s creatives. With a combination of keynote speakers, discussion panels and light-hearted competition, the conference aims to ‘foster innovation’ and set the pace for the rest of the nation in new business ideas.
Creative3 is an initiative behind the momentum of local innovation leading to global growth. The charismatic and engaging host of the forum used the phrase ‘shifting the paradigm’ to describe the atmosphere of motivation, creative passion and building the next generation of young entrepreneurs that is present in Brisbane and south-east Queensland. Just within the opening of the forum, we discovered the river city is already in the top 15 per cent of the world innovation index, and only the second city in the world (after New York) to employ a chief digital officer.
Who better to join in the conversation surrounding creative passion and young entrepreneurs, than StartUp Creative?
The first of a long line of international guest speakers was Gwendolyn Regina Tan: the director of media outlet Mashable. Gwen gave the audience of hopeful students, experienced business owners and passionate start-ups a glimpse into the future of online media and a brief idea of what it would be like to be the woman who singlehandedly expanded the new media company into Asia.
Gwen left us with an impression of what people will be talking about in the future and the possibilities within the emergence of social and online media. Her key takeaways for growth:
Experimentation and creativity are key
We must grow globally with local flair
“Experimentation is necessary to grow”
Next on Creative3’s distinguished list of guest speakers was Sanoop Luke, who leads the Kids & Learning Content segments of YouTube in Australia, New Zealand and South East Asia. A veteran of entertainment strategy and media enterprise, Luke inspired us with his own youthful vision and some key tips in creating valuable YouTube content.
“Imagination will get you anywhere”
“Get some battle scars, get back up and make a difference in the world”
Michael Fox, the co-founder of Shoes of Prey – an online retailer allowing women to design their own shoes and have them personally delivered – passed on his advice for taking advantage of the online space, but never neglecting a traditional store front and the opportunity to build brands and capture customers within offline retail.
“The key mission of our company is to passionately create happiness”
QUT graduate and founder of Metaverse Makeovers, Thea Baumann, and Byron Bay local and co-founder of game app Bonza Puzzles, Ben Huxter, emphasised the growing need for creative expression and the next generation’s ability to forge their own career.
“Creative expression is about as human as it gets”
The forum –dispersed with catered meal breaks and networking opportunities – closed with a look into the future. Kate Hynes, one of the masters behind Halfbrick’s addictive game success Fruit Ninja, demonstrated our role in the future of digital disruption. Josephmark’s Ben Johnston gave his advice for emerging designers and King Content’s Christie Poulos deconstructed the future of content marketing and how entrepreneurs can engage with trends and innovation in content.
“The audience now have control” – Christie Poulos
QUT Creative Enterprise gave a select group of some of the most innovative professional and emerging entrepreneurs a look into the future of the vibrant and expanding creative industries sector of Australia. If you are an entrepreneur looking for a shot of motivation and passion, become involved in the biggest and most committed forums for creative enterprise: Creative3, 2016.
StartUp Creative would like to thank QUT Creative Enterprise for the opportunity to attend Creative3, 2015.
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