Born from the idea of 'why build someone else's dream when you can create your own?', Eliza and Kate founded creative platform United Escapade. After years of collaborating on a freelance basis in photography and design, the duo noticed a gap in the market for creative services. We met Kate and Eliza at the New Beginnings Fair in Sydney last month and were inspired by their drive and determination.
What is United Escapade?
Two gals who want to share their skills with the world! We're a creative platform who offer businesses and individuals help in the areas of design, branding, photography, styling, events and workshops. We're BOLD, we're EXCITING, we're RISKY, and at times UNUSUAL.
How did you form the idea to start a creative agency?
We saw a gap in the creative market that we thought we could fill! Initially we came up with the concept of running workshops to teach people skills they could use to make their online presence rad. From this the ideas kept flowing. We decided to make United Escapade bigger and better. Why stop with a workshop when we can give so much more?
What makes United Escapade unique?
We were super appreciative of the guidance we received when we were starting out and wanted to pay it forward by helping others in a similar but different way. We pinpointed the holes we experienced in our own journeys and together we've come up with a way to fill them.
What were you previously working in?
We have both done our fair share of 'boring jobs' before turning to the freelance life. After a few collaborations, we joined forces to create United Escapade.
What inspired you to break free from the regular 9-5 job?
We're both super creative people who one day realised that instead of building someone else's dream, we should try our hand at creating our own.
How did you hear about StartUp Creative?
We found you on social media surprise, surprise! There's such an amazing creative presence on Instagram and being apart of that means you are constantly exposed to amazing businesses.
How has StartUp Creative inspired or influenced you?
We're both super big fans of StartUp, so when we heard Kaylene would be speaking at the New Beginnings Fair in Sydney, we made sure we would be there. She was SO inspiring. Every word she spoke inspired new ideas in us. After having a quick chat with her at the end of her talk, we were absolutely blown away by how lovely and generous she was. She inspired us to get motivated to really DO something. We've since joined up to the 'WHAT THE HELL AM I DOING?' online course and have already been opened up to a whole new world of thoughts and ideas for our business. We can't wait to see what else StartUp can show us! And we owe Kaylene our lives!
What are your next steps to founding the business?
We just want to grow in our client base and in all areas we offer. We believe that all people are capable of great things, they just need to experience some bold, exciting, risky and at times unusual escapades.
Find United Escapade on IG - @unitedescapade
Words by Caitlin Hennessy