You’ve taken the plunge...
Flipped your nine-to-five soul-sucker the middle finger and devoted yourself to building the business of your dreams. You’ve crafted a hustle-and-heart drenched product/service, come up with a creative launch plan and spent your spare time daydreaming of soaring success.
But … what the hell next?
How do you transform your creative vision into a financially successful, fulfilling and kick-ass business?
And, sh*t, how do you consistently attract customers?
That's where What the Hell Next? comes in...
An e-book for aspiring entrepreneurs ready to harness strategic marketing tools to immediately grow their customer base, make some serious cash and build a killer empire.
Jammed full of wisdom and marketing hacks from immensely inspiring fellow start-ups., each segment of What the Hell Next is designed to introduce you to an element of the marketing mix and guide you in your path to marketing mastery.
What’s inside What the Hell Next?:
Chapter 1. Positioning yourself in the market place with Ainslie
Chapter 2. Nailing your brand values with Smack Bang Designs
Chapter 3. Telling your brand story with Tess Guinery
Chapter 4. How collaboration can elevate your brand with Collabosaurus
Chapter 5. Nailing your social media with Chloe from Social Media Creative
Chapter 6. How to generate and capture leads with Flagship Digital
Chapter 7. Content creation with Juliet Allen
Chapter 8. Getting your head around Facebook ads with The Creative Collective
Chapter 9. Print advertising with Kaylene, Startup Creative’s editor
Chapter 10. Media and PR with The Pineapples
Chapter 11. Positioning yourself in the market place with Ainslie
Chapter 12. WTF is SEO? With Rory from Easy Consulting
PLUS 2 X BONUS CHAPTERS
What's the go with the workbook?
What's the go with the workbook?
It's all well and good to read a book about marketing, but unless you take action on the advice it means sh*t right?
But when the pro's start rambling about 'lead funnels, market analysis and SEO' it doesn't take long for the overworked startup/founder mind to throw it all in the 'too hard' basket.
That's where the WORKBOOK comes to the rescue. This little fella is designed to help you take immediate action to develop your legit marketing strategy.
When you read the E-Book you will notice prompt's to visit the workbook....so that's exactly what you do!
Where the E-book gives you straight up advice, our friend the workbook will give you the tools to DO IT!
On completion of the workbook
you will have done the following:
A 12 month plan, goals and targets for your business
Comprehensive market research and analysis
Priced your products/service, clear profit margins and marketing positioning
Set up customer incentives for your business
Brand values and tone of voice
Instagram content strategy
Mood board for your business
Strategy for launching new products/services
Collaboration pitch and plan
Social media health check
Defined understanding of your target market
Full social media content strategy
Developed a leads funnel
Website health check
Online content strategy
Content schedule and roll out plan
Strategy for Facebook Advertising
Imported your mailing list/contacts to Facebook Ad's
Scope for print advertising potential
PR health check
Developed a media release for your business
Decided on your SEO keywords