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Ep.4 – Jay Rinsky, Little Cinema, New York City



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“We were trying to get people to the club on Tuesdays and that created a routine that allowed very little time for thinking…Tuesday you show up two hours before the doors and you have a few plans as to what might happen and what might not happen, you get on the microphone and announce that you have no idea what the show is about and hope for something good.”

For Jay Rinsky, the founder and creator of The Little Cinema, perfection is the enemy of getting shit done. His immersive film series that takes classic films and blends them with live performances is one of the latest out-of-the-box experiences on offer in the incredible underground art scene of New York City. Supported by House of Yes, the business model of The Little Cinema is simple: to reimagine film and overwhelm people with goodness.
“I’m of a huge belief that most people [and] successful things, in general, come from a genuine place. They can’t be manufactured or planned and the more genuine that intention is, the more chances of success this will have.”
“If at the heart of it, you want to do it and you enjoy doing it, then the way it’s received around the world should not make a difference.”

Kaylene Langford sat down with Jay in his New York City home to talk business ambition, creative collaboration and working without ego. Hear the incredible start-up story of The Little Cinema and the inspiration for Jay’s creative fusion.

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