How to make Christmas and the new year a profitable and inspiring time for your business

I often hear startups and entrepreneurs dread the end of the year. A mix between Christmas trading being a crazy time of year, the pure intensity and overwhelm of competing with other retailers or fear of it being a painfully quiet time of year.

No matter how you perceive the end of 2018 and the beginning of 2019 there is a way to make it a profitable and inspiring time of the year for you and your business.

Here’s how:

#1. Reflect on what’s been. The end of the year is the best time to take a good hard look at what we have just endured. Let’s be real, come January 1st we don’t want a bar of 2018 and will be looking hard towards all the fresh beginnings that 2019 has for us. All well and good but unless you take some time to reflect on what did or didn’t work in the year that’s been, how will you learn from it?  There is gold there for you. No matter how hard, busy or overwhelmed you might be between now and the end of the year, I challenge you to take some time to sit down before the 31st December and ask yourself

What did I do well?

What did I f*ck up?

What inspired me?

What hard lessons did I learn?

Where did I nail it at life/business?

What didn’t I do that I wish I did?

What was might highlight from the year?

What was my low light?

Where did I grow?

What do I want to leave in 2018?

What lessons do I want to take in 2019?

#2. Look outside the box for possibilities. Just because you’ve always done things a certain way, doesn’t mean it’s the only way to do them. If you came to me as your business coach and said ‘it’s hard to make money at Christmas’ or ‘January is a quiet time of year for us’, I’d tell you to let go of your old, stale and uninspiring limiting belief and come back to me with new and inspiring possibilities. The reality is there are a million and one strategies for motivating your tribe to invest in your product/service, no matter what time of year it is. Don’t buy into the lack mentality of ‘there’s not enough to go around.’ If you can showcase enough value to your customer they will be more than happy to spend money with you. If you aren’t making sales, ask yourself, how can I better show up for my customer and provide more value?

#3. Set a clear, laser-focused intention. Where your attention goes, your energy flows. I find it really challenging when I ask people what they want for their life, business, next relationship, new job etc and they reply ‘I don’t know.’ This is always the first sign as to why they don’t have it or aren’t likely to get it. A clear focused intention is the very first step to achieving your wildest dreams. Take some time out to get super clear on what you want to call in for 2019.

What collaborations do you want to land?

How many clients do you want to onboard per month?

How many podcast downloads will you reach?

Where will your product be stocked?

The trick is to be specific here. If you catch yourself trying to be flaky about it, chances are you’re scared of failure or not being worthy of earning that amount of money or working with that high-end client. Put your limiting beliefs aside and dream big.

#4. Do something about it. Once you dream big, it’s now time to take massive action. Start planning your new year and what actions you’re going to take to make your dreams a reality. Goals won’t work unless you do.

If you catch yourself thinking/feeling, shit I’ve gone big here, chances are you might try and squirm your way out of some of your goals. fear of the unknown loves to cripple your ability to take action, don’t worry it happens to the best of us. Time to call in a friend, mentor, colleague or coach. If you’ve dreamt it, then there is something in you capable and ready to achieve it. Don’t let fear or overwhelmed stop you, share your goals with someone and ask for help to bring them to life and keep you accountable.

What are you waiting for – get moving!

Need a coach to kick you into gear and keep you accountable for 2019 – enquire about booking a 1:1 coaching session for 2019 now.