How to turn your creativity into a side hustle with Amie McNee
Many of us fall into the trap of thinking we need permission before we can make money through our creativity. We sit around, waiting for someone to offer us a book deal. Or we cave into the starving artist mentality that has been romanticised for years.
But today, my special guest and I are here to tell you that it’s possible for you to take your creative hobby and turn it into a thriving business with a viable income.
Joining me is the talented, Amie McNee. She is an author, creative coach, and book doula who coaches and help other artists take their craft seriously. Her creative career is a shining example of what can happen when an artist learns some business skills and places themselves in the running for opportunities.
This episode is pretty much like a free coaching session on how to make serious money from your craft, so be sure to hit play and take notes.
Here are some of the most valuable takeaways from our conversation.
You don’t need permission from anyone else.
We’re living in a time where we don’t need anybody to give us permission. We don’t have to wait for the non-creative gatekeepers to say yes or no to our art. It’s all on us to give ourselves permission to put ourselves out there. This can feel scary, but it’s also liberating at the same time. We don’t need to feel small. We don’t need to feel less than anybody else. Thanks to social media, we can start creating, start publishing, and start making connections right now.
Affirm your ability to turn your creativity into a viable business.
To overcome your limiting beliefs around art and money, tell yourself that your creativity will provide your sole income.
Write down: “I will earn my full-time income from [insert your craft].” Then, put it somewhere you will read every single day. The more you read this, the more you will believe it. Soon, your brain will file it away as an unconscious belief, and it won’t be scary to think about anymore.
Start showcasing your art.
One of the hardest things for creatives to do is show off their work. But as Amie says, you’ve got to start being vulnerable and generous with your art.
When Amie first started, she uploaded a photo of herself to Instagram with zero followers because she wished more people spoke about what it’s like to be a writer. She continued to share her thoughts and her art on a daily basis for 6 years. Even though it didn’t make her money any money at first, her patience and dedication allowed her to grow a community of over 45, 000 followers, and pursue more opportunities to share her art.
Even though it’s super uncomfortable, find a way to share your work on a blog, a podcast, or a website. Remember, there is room for you and your creativity in this world, so start taking up space.
Flip comparison into validation.
Another obstacle that stops artists in their track is the idea that someone else is already doing what they want to do. As a result, they fall into the comparison trap and procrastinate starting their business.
Instead of comparing yourself, flip the script and see it as validation that people are willing to invest money in this service or craft. See it as a viable business model you can create for yourself, or use it as a blueprint to show you the next steps forward.
Recognise there’s more than one path.
The beauty of being creative and starting your own business is that there’s more than one road to success. You don’t have to wait for a book publisher to approach you or an agent to find you. Take yourself out of the mindset that there’s only one path, and recognise that things will never go exactly the way you want it to. This will ultimately give you space and vision you need to approach your business in different ways.
For example, if you’re a writer who wants to publish a book, you could start a blog or Instagram account to showcase your writing. Or you could even crowdfund your publication. There are so many opportunities and paths out there – you just need to be brave enough to pursue them.
Commit to doing one thing.
It’s easy to find inspiration and to gain ideas from coaches and people who have gone before you. But these ideas will ultimately mean nothing if you don’t take action and start testing it. This is something only you can do for yourself.
So if you’re ready, we challenge you to do one thing that’s going to take you in the direction of making your creativity a viable business in the next 3 days.
Because if you don’t do something in 3 days, you’ll never do anything about it. And next year, you’ll be kicking yourself because you’ll wish you started earlier.
There’s more where that came from…
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I don’t need permission from anybody else other than me. [7:53]
I’ve found that I’ve fallen in love with the creativity of business. And it surprised me how creative some aspects of creating a business can be. [12:20]
Stop being a victim and believing that if you’re an artist and you’re creative, you will never make money. Instead of step into “Okay, this is possible, how am I going to make it work?” [14:01]
Big dreams are always achieved through small amounts of consistency each day. [56:56]