MAKE YOUR MARK

Your website isn’t just a placeholder—it’s your most powerful business tool. In partnership with Squarespace we’re hosting a three part free online masterclass series. You’ll learn how to best use your website and mailing list to own your online presence and grow your business outside of social media.

ATM machine with graffiti and flyers, text overlay about web traffic from Squarespace and Startup Creative.

#1. How to get people to your website

Learn practical strategies to attract more visitors to your website, build a database of potential customers that you own outside of social media and the different ways in which you can build trust with your audience and show them around your website and business with automation tools. 

● Understanding your target market with website analytics and online tools

● SEO and Blogging (free and paid)

● Sales funnels, content creation and call to action 

● Link in bio 

12-1pm AEST

Wednesday 7th May

A classic blue car with its hood open is parked on the side of a tree-lined road. An adjacent black car is also visible. Overlaid text reads: '#2. Retention! How to keep people coming back to your website' with logos of Squarespace and Startup Creative at the bottom.

#2. How to keep people coming back to your website

Now that you have people coming to your website, learn how to utilise online tools to stay in touch with your audience, answer their questions, keep them engaged and support them in making a decision to shop with you. 

● Newsletter signup incentives

● Announcement bars

● Regular newsletters— setup and examples

● Sales pages

● FAQ, reviews and testimonials

12-1pm AEST

Wednesday 21st May

Person skateboarding with text overlay about converting visitors to customers, featuring Squarespace and Startup Creative logos.

#3. How to convert website visitors into paying customers

Learn how to build trust with your audience and showcase your expertises to help you stand out in the marketplace and encourage your website visitors to get in touch and/or buy from you. 

● Email sequences

● Showcasing your expertise 

● Online shopping behaviour & automated emails

● Passive Income 

12-1pm AEST

Wednesday 11th June