Masterclass Summary

Websites are crucial for building a database and cultivating an audience off social media. Getting people to return to your website is vital for building trust and rapport, ultimately leading to conversions. There are multiple ways that you can keep your website fresh, utilising features like email sequences and automated reminders to encourage repeat visits and eventually sales to happy customers.

Your website’s homepage should reflect your business’s brand values and create a positive first impression, similar to how you’d experience a hotel lobby. Your website should clearly showcase your business’s offerings and key highlights, highlighting the value proposition to potential customers. Additionally, offering quick wins like discounts or free resources to incentivise visitors to explore further and engage with your brand.

Make sure your website has a user-friendly interface, including a clear menu, pop-up boxes that don’t obstruct the screen, and a homepage that showcases your core values and invites visitors to join your mailing list. It’s important to build trust with the audience by providing a consistent experience across all pages, including matching branding and answering potential questions. Ultimately, the goal is to create a welcoming and informative space that encourages visitors to stay, explore, and potentially make a purchase.

Answering your potential customers’ questions is crucial for building trust and preventing them from leaving the website to go elsewhere. Providing clear information, answering frequently asked questions, and offering sign-up forms for newsletters or free resources allows customers to test the waters and make up their mind about investing with you. Examples of effective question-answering strategies include using footers to provide summaries and contact information, and using clear, compelling visuals and messages on the homepage.

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