How to Pitch Yourself for New Opportunities

Podcast Episode

Download your free Pitch Email Template

Podcast Summary

Pitching is a crucial skill for entrepreneurs, especially those seeking collaborations or opportunities to reach new audiences. Understanding your target market, their needs, and who they trust is essential for crafting a compelling pitch. By identifying potential partners and aligning your expertise with their needs, you can increase your chances of success and expand your business reach.

To effectively pitch to brands, identify a common value or goal between your audience and the brand. Tailor your pitch to offer specific value, such as content creation, reach, or a giveaway, and clearly state your desired outcome, whether it’s sales, followers, or brand alignment. Be prepared to outline your call to action and how your audience aligns with theirs.

A good pitch email should be short, clear, and personalised. It should include a brief introduction, a specific pitch idea or two, and a clear ask for what you want in return. The next steps should also be clearly outlined, assuming a positive response.

When pitching, provide clear next steps to keep the conversation moving. Assume a positive response and offer specific details, such as topics or deadlines, to make the process easier for the other party. This approach reduces back-and-forth communication and increases the likelihood of a successful collaboration.

A clear, well-researched pitch to a mutually beneficial partner often leads to success. If not, it may not be the right person or time, but potential remains.

Podcast Transcript:

Hello and welcome back to the Startup Creative Podcast.

I'm your host, Kaylene Langford, founder of StartUp Creative.

And on today's episode, I'm going to be talking about and giving some practical examples and tips on pitching.

So obviously pitching yourself to a brand, for a partnership, a collaboration, an opportunity, a speaking gig, a feature, whatever it might be, is an art form and it's something that I work on with my coaching clients a lot.

So often I'll give people a template and get them to have a crack and then help to tweak it.

And I've had lots of amazing success with clients who have pitched themselves for work to to their dream clients, to magazines, for collaborations, for opportunities .

And there's a real fine line, I guess, between being like cringe or like, giving too much information and maybe, you know, not getting a response and being ghosted and being able to get a response that will lead to an opportunity .

So the reason why I think this topic is so important at the moment, I recently did a workshop with Squarespace, which is actually on YouTube.

It was how to get people to your website is what it's called.

I'll put a link in the show notes .

But part of that workshop, we talked a lot about collaborating with other people.

And in a world where a lot of people are looking for different ways to get in front of their target mark market and people who don't yet know about them as a business and what they have to offer, Finding audiences or other businesses or brands and who have an audience that are similar to yours and collaborating with them or pitching to them can also be, can be a really great way for you to get in front of a new audience who don't yet know about you and who are willing and able to buy from you.

So personally, I recommend this to all of my coaching clients, but also it's something that I'm regularly doing .

And it's how I do it is I just keep a list of people and places of where my target market is and who they might be following, who they already trust.

And how can I kind of work with that brand or maybe there's a, you know, a partnership or a collaboration where, you know, maybe we co-present a workshop or something so that I can introduce myself or that person or brand can introduce me to their audience.

And obviously the aim of the game is to get more business and people who don't know about startup creative and introduce them to what we have to offer.

So it's a really good marketing strategy that is outside of, you know, social media and building your mailing list and all of those other things that when we're just constantly talking to the same people all of the time , we want to make sure that we're're always finding new audiences or new people who don't know about us and bringing them into our fold and our communities.

So pitching is a really essent part of that in terms of getting the pitch right and then also getting somebody to work with you and say yes to your pitch and trust you and see a mutual benefit in it and then ultimately work with you to introduce you to their audience.

This is also helpful for, you know, I do this a lot with graphic designers and photographers and artists who are looking to get more of their dream client, how I kind of see this in my coaching practice, is, you know, we, you know, let's say graphic designer, for example, might start out and get a few logo jobs or branding jobs and , you know, kind of gets the bills paid and gets the business started.

But as they grow, they want to get bigger paying clients or they want to get more challenging or exciting creatives or they want to keep building on on their expertise or, you know, tape things up a notch.

So pitching your work for to be featured in a magazine or to , you know, do a design for an upcoming, you know, campaign or something, being able to put yourself in front of people who can give you those opportunities and showcase your work. To their audience is, yeah, a really good way to keep growing and expanding your business and your audience and the people that you get to speak to.

Okay, so let's start off with how to kind of come up with who to pitch to and what kind of pitch opportunities that you might consider for your business .

And then I'll give you a rundown of how to actually craft your pitch.

And there is a free email template that is available for you to download that I will talk through today, but there is a link in the show notes .

If you would like to download the free template to get started on your pictures.

So first of all, you want to start out with who your target market is, right?

So you probably hopefully already know this.

Very important information .

Who is your target market?

Where are they?

So that can be, you know, in the online space.

It could be physical spaces

Who do they trust?

So what other brands do they trust?

And maybe it's experts.

Maybe there's a certain aspect to somebody that they trust.

You know, like it's that they have a degree or that they have evidence of the work that they're looking for proof.

You know, they'd rather go with a more experienced expert rather than a startup or someone, you know, who's just starting out, whatever it is.

So, you know, what do they look for that builds trust and who do they trust ?

And that can be outside of your your industry.

I think this is really important.

And, you know, as you keep growing, these are really, you know, I find it personally fun in creative ways to find more creative entrepreneurs that would be interested in what startup creative has to offer .

And sometimes that is, you know, there is, I've worked with general assembly or Squarespace.

I've done talks with Canva, people like that that are very obvious, small business, creative entrepreneur , aligned businesses.

But then I also love a morning routine and I love coffee.

And so I have worked with Moccamaster and Aura Health about, you know, productivity and my morning routine .

And so your brands that you might look at who else your audience trusts, it doesn't always have to be the same industry.

So think outside.

Like, and I think that's really important in like that creative trust building too.

Like when you're looking, you know, for a friend or a partner in life or, you know, the people that you associate with , yes, you might want to have, you know, a shared passion of starting a business.

But then there's also like other things that you look for, you know, like, are they, do you want to, you know, go to a networking event where there's delicious wine or, you know, you meet at a certain style of coffee shop.

So there's all those other parts of human nature that we look for and brands more and more so that help us to choose the brand that really aligns with how we see ourselves.

So don't take it too seriously.

There can also be some really fun ways and, you know, we see a lot of brands engaging in, you know, online commentary, but, you know, and trends and things like that.

So there are lots of different creative ways to think outside of the box when you're thinking about who else do they trust?

And then you want to know, what do they need?

You know, so what are their needs?

What are their wants, their desiresires?

What are their problems?

What are they looking for?

And then why you?

So this is, I think, really important is like, you know, why should they trust you?

And that's the audience that you're going to be speaking to, but also , why should this person that you're pitching to trust you?

And I'll explain a little bit about how we'll showcase that in the email, but also part two of the Squarespace workshops that I'm doing, which I'll also link to the registration in the show notes , that'll be all about how to create credibility as well.

So when you get somebody coming to your website, how do you keep them coming back?

How do you showcase to them that you're an expert and that, you know, you can be trusted ?

So they're the kind of key starting points that you really want to figure out.

All right.

Once you've kind of figured out who your audience is, where are they, you know, who do they trust, what do they need and why they going to choose you?

Then you want to start crafting your list.

So if you haven't already, I keep a running list in my notes section , in my phone and on my computer of places where my audience might be spending time and who else they might like to hear from on my podcast or listen read about in my magazine back in the day .

You know, this is also like clothing brands too, like brands that have got like an ethical values system that is, you know, I guess the kind of style of clothing that I would like or things like that where I have put, you know, a fends is a really good example.

It's a really cool brand that came out of Byron Bay, local made, like, yeah, ethical, cool startup story.

So there's lots of, yeah, it's that creative looking outside of the box .

And yeah, so keep that kind of running list, you know, so it might be that you have a, you know, saved accounts on Instagram that you come across or whatever.

But have that list ongoing of people that you think that your audience, you know, know or trust and that, you know, maybe that offends audience is also probably full of lots of other cool creatives that have ideas for businesses that they want to start.

So it's a bit of a crossover there.

And you might, another way to kind of figure out, you know, who some of these brands might be that you want to pitch to, you could look at who's following you , you know, or who your audience is following. Is a really good one.

So if there's some of your followers, you could go and look at what brands they might be following.

I actually shared this in the Squarespace workshop where I've had a people come to me for business coaching and, you know, have said that, oh, a bunch of people that I know follow you on Instagram.

Like I found your Instagram.

I saw that a bunch of people I know followed you.

So, you know, I thought, I'd get in touch for coaching.

And I think that's a really good example of that, you know, how pitching and collaborating can really benefit you because it's that, okay, well, if people I know trust you, then, you know, I'm already five steps ahead and like they're converting that person to a potential client because of the trust that they have in those other brands .

And you just never really know who's watching and, you know, what sometimes, I mean, this isn't a pitching example, but it really opened my mind to thinking about outside of the box, about who else I could pitch to.

And that was, I got approached by carers Australia.

So they work with people who are carers of people who might have disabilities or ageing or you need some extra support in life and those people often are full-time carers and they get a lot of financial support through that, but they also need, you know, might want a side hustle or something that can be for them as a, you know, outside of their caring responsibilities or, you know, they need a flexible working style because they've got these caring responsibilities that might not necessarily add up to or work well with a full-time job.

So they carer as Australia reached out to me and ask me to run a workshop, how to sat aside hustle workshop for them.

And I was like, it was like a very honoured and humbled for that opportunity because I think carers are incredible people, but also. That realisation of how to start a side hustle can fit into so many different communities and people that I hadn't even assumed or knew or thought about that could need this workshop and this content and a copy of my books.

So it was a really good reminder that stuck with me of thinking about how to get creative with who else would like to know about what you have to offer and how can you think outside of the box.

Okay, so what makes a good pitch and how do you get somebody to respond to your pitch ?

Once you've kind of got this list of where your audience is and who they trust, then you want to go through and go, well, what, what is the common value or what is the common goal that you might have with this business that you would like to pitch to?

So, you know, I guess Machamas is a great example of we did a giveaway with them a while back and created an Instagram wheel and, you know, did a giveaway, you know, obviously, yeah, I guess maybe coffee is a part of my persona or somebody who follows me is as a business owner.

They, you know, I was living in Melbourne at the time, you know, a creative likes to make nice coffee at home, whatever that might be.

So what is the common goal or the value that both parties will get?

Okay, before, I'm just before we go on, pointer here, let's just rule out blanket pictures.

I'm really, I prefer for my clients and myself included to have a list of 30 people that they think that they could potentially pitch for.

And to pick out three or four of those, two or three of those, whatever it might be, come up with really unique tailored pictures and I'll give you a few more details about how to do that and send personalised emails and then, you know, start working through your list because, you know, I'd rather give some really good quality pictures with really clear outcomes than, you know, a big blanket generic pitch, which never tends to work anyway.

So what is the specific thing that you think that you can add to that business or that, you know, a mutual collaboration or an opportunity that could benefit the both of you ?

And you really want to get clear about this.

So, you know, maybe it's that you could offer content to their website, maybe, you know, like a magazine or a blog where you can, you know, say, look, I can offer an expert advice column or I can create send you some imagery for your blogs.

Maybe it is like a physical giveaway .

Maybe it's you've got an audience that you can share about their product or service too.

So, you know, maybe you're offering reach.

But think about what you can offer.

It's the biggest, I think, no-nos in pitching is like people coming in with being like, hey, this is what I want to leverage off you rather than, you know, thinking about what can you also bring to that audience or to that business or whatever it might be?

So when you start out with your pitch, firstly, and I'll give you an email outline in a minute, but start with being really clear about what you want to get out of it.

So obviously, start, firstly, what can you offer and how can you add value to them is the most effective way to get an answer from a pitch is coming in with like a generous offer .

And then you can have your kind of ask after that and be really clear about what it is that you want to get out of it.

You might not necessarily state this up front.

But when you're thinking about pitching, is it that you want to pitch for like a speaker opportunity?

So it might be, you know, to, you know, make money or to, you know, get a spot on a stage?

Is it that you're trying to get more sales?

Is it that you want followers?

Maybe you just want brand alignment that will help you to build trust ?

Is it that you want, you know, email sign up?

So what's your ask going to be?

And be clear about that.

You might not state it specifically straight away.

But, you know, sometimes with pitching and collaborations, it's not necessarily that you'll get, you know, paid, it might not be money straight away as the initial kind of results.

But it might be building a relationship with the brand.

You know, I think we did this really well with our magazine back in the day.

And I guess in a way it works with the podcast is like showcasing a business or a person and their startup story.

And then often, you know, we would go on to do when the magazine launched or the podcast came out, there was a giveaway that went with it.

So it started with my offer of let me Showcase you and tell your story.

And then the ask could be, do you mind sharing it on social media or would you like to collaborate on a giveaway or something like that? ?

And so that kind of came after the fact.

And then you just, for your own knowledge too, is you want to get specific about what your kind of call to action is going to be.

So start with like what's, what can you bring to the table and what's the kind of common goal or value , you know, and being clear about how your audiences cross over or what you can bring to their audience.

And, yeah, start with that kind of common ground and so that you're super clear as to why you're going to be pitching to them and why you fit their audience.

I think it's really good to be able to outline, you know, actually had someone recently asked me to speak to their membership group that they they had for creative entrepreneurs and the pitch was super clear.

It was like, hey, I've got this group of entrepreneurs that we do workshop, you know, membership for , would you like to come and speak to them?

You know, it probably result in, it could result in coaching clients or or downloads off the website or whatever.

So a potential client down the future.

So it' being able to clearly state what it is that's going to be of benefit to the other person and then coming with your ask of what you're going to get, get out of it again guess.

All right.

So let's jump in.

Again.

There's a download on the StartUp Creative website.

There'll be a link in this show notes, but startupcreative.com.au and I'll make it obvious on the homepage for you to download this as a email template.

But just as a overview, let's go through the elements of a good pitch.

Okay, first and foremost, let's, two ways, O sometimes I do it in that I'll slide into someone's DM.

So, you know, I think sometimes as's social media, getting into somebody's inbox can be a really nice way to just be like, hey, this is me.

I'm interested in, you know, having a conversation.

I've got an idea for a collaboration or I'd like to interview you for the podcast or who's the best person to chat to and it'll be a really short and sweet and then get an email address and then this, what I'm going to give you is more of the email pitch.

So first and foremost, you want to keep it short and to the point.

This initial pitch email , you don't need to share your life story.

You don't need to give all of the details.

You're trying to get enough information across the table for them to decide whether it's a good fit to understand if it, what you're asking.

So it's got to be super clear.

And, you know, to get to know you a little bit and, you know, and that it's legit, I think is another really good one.

And then you're going to have like a small ask and then, you know, you're really just trying to get a yes.

You're trying to get some interest.

You're trying to get a response.

And then you can go into more of the plan planning details.

You don't need to necessarily give all of the specifics in this first pitch email.

So short and sweet.

There is nothing worse than a big, long-winded e email of somebody's backstory and all these details because, you know, especially if you're pitching to someone who might not yet know about you, you also have to build trust and rapport for that person to say, yes, I trust you to put you in front of my audience because I have this relationship with my audience and they trust me and so I have to be careful about who I expose them to and make sure that it is aligned and it feels of value to them and it's not just me, you know, spamming them or whatever.

So your job in the initial pitch is to also build that trust if they don't yet know about you and that, yeah, so there's a few different details as to how to do that, but, um, yeah, you don't want to go into too much detail and overwhelm the person because knowing that if they don't know you, their core business, you know, it can easily just be like, oh, it's a pitch email delete .

But if it's an effective email, they' they'll go, oh, I didn't know about this person.

That's really interesting.

Yeah, that actually looks of interest.

I'm stoked that they reached out.

But if it's too long and you're trying to, you know, take up too much of their time or expect them to kind of skim through this big long email when they don't even know you, it's like running into a stranger and they just, you know, stop you in the street and decide to, you know, monologue at you.

It's like, wow, this person doesn't have respect for my time and I have no idea who they are and we can become more guarded.

So whoever you're pitching to, more likely, most likely has better things to do than read a random email from a random that they don't know, you know, so being respectful of their time in their inbox is a good way to build that rapport.

Okay, so you want to have your opening line and I want it to be personal so that it's people can see that it's a real person and not a bot.

Give context to how you know this brand.

You know, what do you love about them?

Have you had an experience of the brand?

Have you been following for a while?

If you can give like a specific example, like , you know, I saw a recent campaign that you did with this person or, you know, I really loved that webinar that you hosted or I'm a huge fan of, you know, your business and I've been, you know, buying from you for years

What is the personal sign?

I always start with a compliment too.

So , you know, you know, this is what this is what I love about you and this is how I know you and this is my personal interaction.

There's nothing worse also than someone pitching to you who obviously knows nothing about you.

And , but if you can show that personal context that shows that, A, you're human and B, you know, you genuinely are a fan of the brand, not just like, you know, trying to leverage their audience, you know.

So that's kind of an opening couple of sentences.

Again, this is all in the example that you can download and then introduce yourself.

And so this is where you kind of start to create that credibility.

So I'm also a big fan of these hyperlinks.

Don't put your full bio in there, you know, have that one-liner.

Hi, my name's, you know, you know, my name's Kaylene, I'm StartUp Creative an online platform that educates and spires and grows creative entrepreneurs, hyperlinks, startup creative to my website.

You know, you might also, or sometimes hyperlinking to social media can be a good one as well.

If you if you feel like your social media is a really a good reach, that that can create credibility .

Maybe it's your portfolio.

You might mention who else you've worked with.

I know when we did the magazine, I often would say, you know, we've featured people like Uber, Zoe Foster Blake, this and that, and that would help people to go, oh, okay, cool.

So it's a trusted platform .

Other people that we trust have trusted them, so are more likely to keep reading.

So have hyperlinks to your work rather than needing to explain it all.

If you can name drop who you've recently worked with or, you know, attach a portfolio, whatever it might be.

But brief introduction of yourself, use hyperlinks, create credibility.

And then you want to get into your pitch.

So what is the specific idea?

Or you could also include a couple of options ?

So be, you know, don't be vague here.

I think this is why it'd say to people, pick two or three pictures that you're going to work on at a time and really, you know, do your research, do, I think, going back a few points there, brand, people who have done the research and say, you know, I think a good example is let Mecca, which is a cosmetics shop, right?

Every year they do a collaboration with an artist to do their Christmas wrapping paper .

You know, I think about that as an example and saying, you know, oh, I love your wrapping paper and I'd love collaborations.

I'd love to be considered for the 2025 one.

Here's some mock-ups that I've done.

I'd see attached or something like that.

So what is the really specific idea or couple of ideas?

So, you know, I'd love to work with you.

Again, the example that I'm going to share with you if you want to download it, I I think it's the example that from when I used to send out my magazine to people.

So I used to say, can I send you a copy of our magazine ?

And that was the really clear ask.

It was so that people could put it in people's hands.

They would take photos of it and it would be user generated content or that we would then follow up with a, can we interview you or something like that.

So really specific ask .

And then you can say, if it's relevant here, it's not always relevant straight away, but then you can say what you want in return.

And how I've also done this in the past is sometimes just a few quick bullet points.

And again, when you're being specific about what you are asking for or what you would like to pitch or collaborate on , you could bullet point like option A, B, or C.

And then in return, this is what I'm going to offer to you.

So, you know, I will share it on my audience.

I will put some paid ads behind it.

I will, you know, contribute three articles or whatever it is.

So what is you going to offer in return?

And then this is the most important part.

Be really clear about the next steps.

The best advice that I ever got about pitching, which I share with everyone is assume they're going to say yes .

So you don't want to leave this open-ended.

If you're pitching, never leave it open-ended.

Another great tip that that I got years ago is if you run into someone in a networking event or somebody who shows interest in your business or your brand , get their details, put it in your so that you have the control to follow up rather than waiting for somebody to remember that they were going to email you.

So have that really clear what are the next steps?

So I would be, you know, let's say the pitch that you're going to is, can I be featured on your blog?

You know, so maybe the ask, the specific ask is, hi, wondering if that you would take a blog submission I'd love to be featured on your blog.

Here are some article topics that I could write that I think would be really suited to your audience.

You know, I'd love that.

And then like, you know, in return, I can share across our platforms or whatever that might be.

And then if this is something that you're interested in, the clear next step, assuming that they say yes, is please let, you know, happy, whatever your next step is, would you like to jump on a call?

Please let me know which of these topics you would be interested in me writing about and if there's a deadline that you had for your publication, then I will get to work and get your draft by this date.

So, you know, you're just assuming they said yes, what that does is does a lot of the work for them.

So if somebody goes, oh yeah, that could be a good idea.

We could do a blog post and then like, okay, yep, you know, I've read that sounds good.

But again, my day is really busy and I've got all these other, you know, parcels that I have to send and these things, people, phone calls to make and, you know, you forget to activate the new collaboration.

So you're like, oh, and then it gets lost in your ownbox.

Whereas if you give me the clear next step and I say, great, that sounds really good.

We'll take title number two.

Thanks for that.

And, you know, then it's off and away.

So it's assume that they're going to say yes and try to get to yes as quick as possible.

So by giving them those next steps, you're actually really helping them to make a decision and they don't have to do too much of the heavy lifting, which I think is really, really important tip for pitching.

Sometimes people go , hey, I want to collaborate.

And you're like, okay, cool.

I mean, A, if I ever get a, let's collaborate, I'll be like, like, probably ignore the email because if you come to me and say, let's collaborate and here's my idea for a collaboration,, this is what you have to do.

This is what I will do and this is how we're going to do it .

I can go, oh, yeah, great.

I've understood it.

You, you really want to collaborate with me and you think it's a great idea, then you're going to show me that you've done the work because you want that, you know, and then I'm going to come to the table with the same level of energy and be like, oh, yeah, you've already thought this out.

Great.

I don't have to think too much more.

Tell me what you need and I'll get it to you .

You know, I've had people come to me and ask to interview me and they'll just say, here are the questions.

And, you know, would you be interested in a feature?

It will require five to seven questions.

This is where it'll go.

This is what it'll do .

And then I would say, yes, then they go right back and say, great, here are your questions and this is when we need it by.

So reducing the back and forth in email as much as possible.

Sometimes if it's a bigger collaboration and things, you might want to jump on a phone call, but that initial yes and interest is quick as possible is then you can also lead into bigger collaborations.

So you don't want to come in with too big of an ask unless you know that what you have to return is just as equal.

And then you can, you know, you can come in with that clear collaboration.

But if it's, you know, you're trying to get in front of an audience, then that is maybe bigger than yours or that's going to really leverage you, then making sure that, you know, it's a quick, easy win to start with.

Also, I think in general, even if there is an equal partner , starting a collaboration with a nice win and an easy win is a really good way to start.

And then you can build on that over the time, especially if it's a kind of a cold pitch who doesn't yet know about you, then you are asking for too much and too big of a commitment when you haven't, you don't really know this person can sometimes be a bit off-putting as well.

Okay, so what are those clear next steps?

Always assume the yes, don't leave it open because if you leave it open and say, you know, let me know what you think.

Or like having that sign off that's really action-orientated is more likely to get your response.

So if there is a deadline that's relevant, so you can say, you know, like, we'd love to feature you on our blockg , you know, we'd be looking to run it or, you know, on the podcast, looking, here are the dates that are coming up.

Let us know which day would be you'd be available to record the podcast on or whatever it might be.

So if there is a deadline or you have a date in mind, then I think that's also really helpful.

I know for me, if somebody is like, hey, I want to, would you be interested on being on my podcast?

I would say, yes, let me know what dates.

But I would much prefer someone to say , here are some available dates or you can book in an availability here.

It's one and done, one email if you do it right.

So it also, you know, because if I say, yes, what are the dates and you might take a few days to get back to me and then that email gets lost in my busy schedule , then I might forget it might not be that urgent for me to follow it up and to find it again so it can get lost if you don't, if you don't take the action to kind of like follow through and give it a deadline.

So yeah, you really want to take the lead and keep the ball rolling.

You know, what are the clear next steps?

That's if you've got someone's attention and they've gotten this far into your pitch, then what is how can you keep that ball rolling?

What is the ask?

If you are going to suggest a phone call , suggest a time and date.

And sometimes people do this with him a book and a time in my diary.

If you're going to ask me to book a time in your diary, then to discuss further, then show me a really clear agender of what we're discussing.

So if you just have a really vague, like, hey, would you be interested in collaborating?

If so, book a time in my diary and we'll discuss , I would probably not respond to that, but if you came to me and said, hey, I'd like to have you on my podcast, you know, you can't book it a time here.

Or, you know, would you be interested in collaborating, you know, a brand came to me recently and said, would you be interested in working with this brand ?

If so, I'll give you a call tomorrow.

And so I was like, yep, give me a call.

And that was it.

And we had a quick phone chat.

It was about 15, 20 minutes.

And then it was like, great, I'll follow up with an email, followed sent me an email and said, these are the next steps .

And then I went in for a meeting and then it's gone on from there.

So having that really clear time and date and phone call and saying, this is, you know, exactly what we're going to be discussing on that rather than, you know, if you get on a call with me, I'll tell you.

It's like, no, what is the specifics of what you're thinking?

And then I can help make that decision about whether I want to jump on the call or not.

Okay.

That's my general tips.

I'll include a link in the show notes for the pitch example that also has some do's and don't.

It's a really simple PDF there.

So hope that helps.

Good luck.

Put yourself out there.

I think one of the best pieces of advice that I got about pitching as well was no, like getting comfortable with nose or no answers.

Don't take it personally.

Sometimes people are busy.

Sometimes, you know, they're not ready .

Maybe the pitch isn't totally right for now, but could be down the tracks.

So you never know.

You might come across someone and go, hey, you know, we chatted about like, you know, this recent brand that I'm working with, which is a like a dream come true brand .

I thought the email was fake, but when they pitched to me.

But I said to them, I was like, how did you find me?

And they're like, oh, we, you know, followed you on social media.

So you never know.

Putting yourself out there and pitching is often not as scary as you think.

If your ask is really clear, you've done your research, you've, you know, pitching decision, someone who you think has got a really similar brand message, you know what you want to get out of it.

And it's a mutually beneficial ask, then often people say yes, you know?

And if you, if they're not, then they're probably not the right person for you.

So, or it just might not be the right time, but who knows what will come of it .

So lots of potential, lots of opportunities and something that I highly recommend doing on a regular basis to keep growing and scaling your business.

So good luck.

Let me know how you go.

Feel free to get in touch if you have any questions or would like any business coaching or support around this further and I will include a link to the Squarespace video that I did recently about growing traffic to your website, getting customers to your website, and the upcoming workshops as well as the link to the email downloadable .

All right, guys, good luck.

Let me know how you go and speak soon.

Previous
Previous

How to Build Trust With Your Audience

Next
Next

WATCH: How to Get People to Your Website