Pitching is a crucial skill for entrepreneurs, especially those seeking collaborations or opportunities to reach new audiences. Understanding your target market, their needs, and who they trust is essential for crafting a compelling pitch. By identifying potential partners and aligning your expertise with their needs, you can increase your chances of success and expand your business reach.

A photographer, who pivoted to online courses during COVID, experienced significant success, earning over $100,000 in a year. However, after three years of growth, the business felt stagnant, leading to a shift in focus. The photographer, seeking more meaning and a fresh start, decided to transition away from the photography membership and explore new opportunities.