New Year, New Business Trends

Podcast Summary

Kay from StartUp Creative discusses the growing influence of tech giants on government and the potential impact on social media platforms. She emphasises the need for businesses to diversify their audience reach beyond social media, highlighting platforms like Substack, email newsletters, and podcasts.

Kay encourages businesses to focus on building relationships, providing value, and establishing trust with their audience to safeguard against potential changes in social media algorithms and policies.